Making the
reuse economy
inevitable.
Perpetual partners with cities,
reuse service providers, and other interest-holders to implement immersive reuse systems that eliminate single-use disposables.
Did we mean to choose this?
The wastefulness of the current linear system.
Knowing what we know now, no one would intentionally design the current system of single-use packaging and foodware.
The costs far outweigh the benefits.
There is a better way.
A better choice: Reuse.
We can do better. Well-designed reuse systems outperform single-use on all measures. But shifting from an entrenched linear model to a circular one takes design, collaboration, and investment.
At Perpetual, we work across value chains to not only make this shift possible, but inevitable.
The world needs reuse.
Single-use packaging makes the world less livable. It hurts people and the environment, and imposes steep costs on communities.
When circulating safe, durable containers, reuse reduces waste, pollution, emissions and negative health impacts while creating long-term environmental, economic, and social value.
→ Why Reuse
Photo by Savannah Riverkeeper
Reuse needs Perpetual.
The idea of reuse is simple: make things that last and use them many times.
However, building successful reuse systems is complex. They must be designed through collaboration across the whole packaging value chain to be safe, efficient, inclusive, coordinated, and financially self-sustaining.
Our unique capabilities that take reuse from concept to reality
to scale:
Hands-on reuse system design & operations experience
Design process facilitation with all interest holders
Financial and operational planning
Mobilizing implementation funding
Going from concept to city-scale implementation.
In 2026, Hilo, Hawaiʻi will launch the first community-driven municipal reusable foodware system in the United States.
Established through collaboration with local government, partners, and community organizations, this system demonstrates how reuse can operate across a community—transforming deep engagement, thoughtful design, infrastructure development and capacity.
Sharing knowledge and practical tools to implement reuse.
REPORT
From Start to Success:
The Refill and Reuse System Handbook
REPORT
Zero Waste Europe:
ReUse Vanguard Project Blueprint for harmonizing reuse implementation
REPORT
Global Landscape
Analysis of Reuse and Refill Solutions
Building Proof
We are demonstrating how immersive reuse systems can be designed to reflect different geographies, community needs, and operational conditions.
Reuse Advisory
Perpetual supports partners with systems strategy, governance design, stakeholder engagement, implementation planning, and research, data collection and analysis, helping bridge the gap between ambition and operational reality.
Insights & Resources
Perpetual’s mission is to accelerate the adoption of reuse—and what better way to do that than equip the global reuse community with publicly accessible tools, guidance, and implementation resources.
An opportunity to contribute to lasting change.
Perpetual partner cities Galveston, TX, and Savannah, GA, are shovel-ready! With one-time funding for startup costs, these two cities can provide distinct regional models of citywide reusable foodware programs, and build momentum for broader city adoption of reuse programs.
